Q1 2026 Growth Strategy
100 Wins in 90 Days
A Data-Driven Scaling Plan for Vendoroo
⚠️ Note: All projections are estimates based on 2025 performance data and industry benchmarks. Actual results will vary based on market conditions, creative performance, and sales execution.
Prepared by Jeff Beasley
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Executive Summary
The insight, the strategy, and the numbers
THE INSIGHT
July achieved 30 wins at $1,940 CAC. August's scale attempt broke conversion mechanics, not volume. Lead-to-Opportunity dropped from 25% to 16%. The audience expanded beyond ICP, diluting quality.
THE STRATEGY
Multi-channel precision: Meta for volume, LinkedIn for quality, Google for intent capture. Tighten audience targeting, resurrect June/July creative winners, and add LinkedIn retargeting.
📊 Projected Estimates (Based on 2025 Data + Industry Benchmarks)
Diagnostic: What Broke in August
The scaling attempt revealed structural issues, not volume problems
✓ JULY (Best Month) — 30 Wins
| Spend | $58,210 |
| CAC | $1,940 |
| Lead→Opp | 24.9% |
| Opp→Win | 30.3% |
✗ AUGUST (Scale Attempt) — 16 Wins
| Spend | $72,758 (+25%) |
| CAC | $4,547 (+134%) |
| Lead→Opp | 15.9% (-36%) |
| Opp→Win | 24.2% (-20%) |
Root Cause Analysis
1. Audience Dilution
Reach expanded to 460K (51x your 9K SAM). Budget pushed Meta beyond ICP into low-intent lookalikes.
2. Frequency Fatigue
August hit 3.61 frequency (highest ever). Core audience saw ads too often while expansion reached cold prospects.
3. Single-Channel Ceiling
Meta alone can't scale efficiently beyond ~$60K/month for your SAM size.
2025 Performance: Wins vs. CAC
July's efficiency was exceptional. The goal is replication, not reinvention.
Key Insight
October recovered to $2,322 CAC with tighter targeting. Proves the mechanics work when audience quality is maintained.
Warning Zone
CAC above $3,500 indicates audience quality issues, not volume problems.
Monthly Wins Performance
| Month | Wins | CAC | L→O Rate |
|---|---|---|---|
| Jan | 1 | $14,808 | 3.0% |
| Feb | 1 | $17,297 | 1.1% |
| Apr | 4 | $9,074 | 8.6% |
| May | 5 | $9,973 | 10.3% |
| Jun | 13 | $3,520 | 18.1% |
| Jul | 30 | $1,940 | 24.9% |
| Aug | 16 | $4,547 | 15.9% |
| Sep | 17 | $3,779 | 20.0% |
| Oct | 20 | $2,322 | 25.9% |
| Nov | 13 | $2,936 | 13.0% |
| Dec | 12 | $4,086 | 10.1% |
Multi-Channel Strategy
Each channel serves a specific purpose in the conversion journey
Volume driver with tight ICP targeting. Stay at July spend levels.
- Matched lists + tight lookalikes
- Resurrect June/July winning creative
- Cap frequency at 3.0
- Exclude converted leads
High-intent property managers. Higher CPL but exceptional conversion.
- Job title: Property/Asset Manager
- Company size: 50-500 units
- Retarget Meta engagers
- Thought leadership content
Capture active searchers. High intent, immediate need signals.
- Search: "property maintenance software"
- Competitor conquesting
- YouTube pre-roll
- Display remarketing
Creative Strategy: What Actually Works
June/July winners should remain 60% of creative mix
✓ Proven Winners (Keep 60%)
"AI Maintenance Assistant" Theme
Your June/July image and video assets that drove 30 wins. Rotate variations to manage frequency.
Direct Response Format
"Get a Demo" CTA is working. Strong conversion from awareness to lead.
🧪 New Creative Tests (40%)
Pain Point Variations
Test messaging: "3AM emergency calls," "vendor no-shows," "maintenance backlogs."
Social Proof
Testimonials, case studies
ROI Calculator
Interactive lead magnet
Comparison Ads
Before/after workflows
Video Testimonials
30-60 second clips
Targeting: Precision Over Volume
SAM of 9,000 accounts requires surgical targeting
Critical Exclusions
Converted customers • Disqualified leads • Competitors • Non-serviceable areas • Company size <20 or >2000 units
Frequency Caps
Meta: 3.0/week • LinkedIn: 2/day • Google Display: 5/day • Creative rotation every 2 weeks
Funnel Optimization
Small conversion improvements compound into massive win gains
Lead-to-Opportunity — Target: 20%
Tighter targeting, instant lead routing, lead scoring for prioritization.
Opportunity-to-Win — Target: 35%
Sales enablement, same-day demo scheduling, customized demos.
Speed-to-Lead (Critical)
Under 5 minutes. Leads contacted quickly convert 9x better.
Q1 2026 Execution Timeline
90-day sprint with clear milestones
Foundation
Launch Meta with winners. Set up LinkedIn. Google baseline. First creative tests.
Optimization
Scale winners. Kill underperformers. LinkedIn optimization. Second wave tests.
Acceleration
Double down on winners. EOQ push. Final conversion push. Document playbook.
Q1 Budget Allocation: $240K
Multi-channel distribution optimized for CAC efficiency
*Estimates based on 2025 data & industry benchmarks. Actual results will vary.
Risk Mitigation
Proactive monitoring and contingency plans
CAC Creep
Signal: CPL above $180
Fix: Tighten to Tier 1 only
Creative Fatigue
Signal: CTR down 20%+
Fix: Activate backup queue
LinkedIn Under
Signal: CPL above $350
Fix: Reallocate to Google
Weekly Monitoring
Spend pacing • CAC 7-day rolling • Lead-to-Opp rate • Frequency by channel
Escalation Triggers
CAC above $2,800 for 2 weeks • Lead volume down 30% • Any channel at 50% budget with 0 wins
The Path to 100 Wins
A disciplined, data-driven approach that builds on proven success
INSIGHT
July proved the model. August showed what breaks it. This plan restores July at scale.
STRATEGY
Multi-channel precision: Meta for volume, LinkedIn for quality, Google for intent.
DISCIPLINE
Weekly checkpoints, clear escalation triggers, and contingency plans.
📊 Estimated Projections*
*All projections are estimates based on 2025 performance data and industry benchmarks. Actual results will vary based on market conditions, creative performance, and sales execution.
Ready to discuss implementation details and refine projections with your data.
Presented by Jeff Beasley